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RUSK® Being™ Sexy™

Turn heads and break all the rules. The new Being™ Sexy™ line from Rusk® features seven hot new products designed to give you voluptuous volume – tantalizing texture – seductive shine.

  Rusk Being Sexy Model

Get Ready To Strut Your Stuff! Confidence, that comes from a good hair day is the ultimate sexy. Today's woman is expected to be sexy…but not "too sexy". Throughout history, society has continued to elicit unspoken rules and requirements for how women should act, dress and look to be taken seriously. Through Being™ Sexy™, Rusk® wants to give women the permission and confidence to embrace their "sexy" a big part of which comes from having "uninhibited" bombshell hair.

Who is Rusk® Being™ Sexy™ For?

  • Bold, confident, sexy, playful clients
  • She knows what she wants and goes after it.
  • She expresses herself through fashion & style that says, Look At Me!

Being™ Sexy™ "Care"
Leaves hair Sexy, Manageable & Glowing.

  • Sulfate-free creamy lather shampoo cleanses hair.
  • Deep-penetrating conditioner smoothes and detangles
  • Argan Oil protects and delivers shine and silkiness

Being™ Sexy™ "Style"
Voluptuous Volume | Tousled Texture | Seductive Shine

  • Hair spray firmly holds voluptuous volume.
  • Mousse gives touchable body and seductive shine.
  • Gel has a strong, yet flexible hold.
  • Versatile cream provides great texture and body.


To discover more about Rusk® Being™ Sexy™ visit your local CosmoProf® store or contact your BSG® Distributor Sales Consultant today!

Rusk Being Sexy Products

From "BeautySpan" – May/June 2012

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