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Goldwell®Elumen® Upgrade Launch

CosmoProf® is proud to announce the Goldwell Elumen Upgrade Launch with NEW packaging and seven NEW shades added to the color line. Read on to discover what Elumen can do for your salon business.

Elumen Products

Superior Technology. Illuminating Hair.

Elumen, the world's first high performance, oxidant free and ammonia free hair color delivers amazingly, brilliant color results with incredible durability and healthy looking hair. Elumen now has new shades to choose from that include 3 cool blondes, 3 cool browns, and 1 turquoise. For more details on Elumen amazingly, brilliant color results, download the Elumen Activation Guide (PDF).

The Go Elumen Color Services can set your salon apart from the competition. With an ammonia free formula you get Up to 76% more COLOR INTENSITY compared to oxidative permanent hair colors1 and Up to 37% more SHINE compared to intensive demi-permanent hair colors2. For more information download the Go Elumen Color Service and Technique book (PDF). To see Goldwell colorists and stylists at work, view Elumen, The Ultimate Color Performance video.

Customize Color Results
Elumen Color Services speak to individual client needs and allows you to customize every result to the individual. One of the following services is certain to meet each demand of your color clients. 

  • Tone-on-tone Color
  • Full Color
  • Color Grey Reduction
  • Color Blonde Toning
  • Color Extra Shine

Color Protection
Elumen Color Care was developed to perfectly complement the Elumen Brand Technology and ensure long lasting color brilliance. Special colors need special care.

  • Elumen Wash Shampoo, a conditioning shampoo that gently cleanses
  • Elumen Care Spray, a light conditioning spray that maintains shine
  • Elumen Treat Intense Conditioner supports the repair effect of Elumen products.

Goldwell is dedicated to color perfection. Is color perfection your goal? Would you like more details about the Go Elumen Color Service? Visit your CosmoProf store to speak with a store associate or visit It’s Goldwell. Closer to stylist. Closer to hair.

1Based on a Chroma-measurement compared to representative shades of competitors’ oxidative colors.
2Based on a Shine-measurement compared to representative shades of competitors’ demi-permanent hair colors.

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